Dahlia Macatangay
Dahlia Macatangay (b. 1999) is a Los Angeles-based, contemporary artist whose work explores nostalgia, American culture, and drivers of consumerism.
BIOGRAPHY
Heavily influenced by branding, advertising, pop art, and popular culture, Dahlia’s pieces expand upon the ever-present brand loyalty, recognition, and iconicism garnered by leading American food brands through the memories and experiences associated with their various products.
Several of her pieces resonate with a culture that continues to mark a time in which consumers are becoming increasingly attached to and aware and conscious of the appeal, emotional elicitation, created-experience, and memory-provoking nature of advertisements and brands. Dahlia’s work encompasses a fun, nostalgic, and social exploration of American culture in its promise of contentment, familiarity, and comfort through consumerism by meeting expectations that each bottle of soda, bag of chips, box of cereal, etc. will taste the same because of its brand. Dahlia is currently pursuing her Bachelor of Fine Arts at the University of Southern California Roski School of Art and Design
Drawing inspiration from my favorite artists Andy Warhol, Roy Lichtenstein, Bansky, and Kenton Nelson, I've developed a graphic style within my drawings and oil paintings that is reminiscent of comic books and cartoons. My use of graphic stylization, color, whimsical details, and subject matters that draw upon my childhood aim to awaken an inner child within the viewer. I hope to instill in others, a sense of the curious, light-hearted, and free spirit of an innocent child captivated by patterns and color, intrigued by shadow and light, and eager to find beauty in all things. My artwork is a visual representation of an ode to the imaginative, and adventurous inner child within each of us- set free in our own individual pursuits of wonder, joy, and creativity and present to experience the now for what it is-a gift. The inexplicable power of art to move and connect people by inspiring, prompting personal reflection, triggering experiences, and provoking emotion motivates me to create. No feeling in this world compares to that of my art resonating, inspiring, or even eliciting a smile from others. Thus, it is my whole hearted desire to use my art as a vehicle to deliver a sense of love, joy, color, and optimism just as its creative process abundantly does for me.
Seeing Andy Warhol’s Campbell’s Soup Cans as a younger girl at the MoMa ignited my desire to create, as I felt to be instantly transported to my fond memory of grazing grocery aisles with my mother as she shopped for our home. It was in this moment that I was moved to use my own artwork as a vehicle to transport others to a plethora of experiences, memories, and emotions rooted in love, joy, and inspiration. This very intention serves as the basis of the creation of my cereal drawings and my Doritos paintings. The importance of choosing cereal and Doritos as my subject matter lies not in the food products themselves, but rather, the memories I associate with them: eating a bowl of cereal for breakfast with my siblings before we carpooled to school, Saturday morning cartoons, or sharing a bag of doritos while watching TV or doing homework after school. Because of the experiences, emotions, and memories connected to various food products, I adore their power to be evocative of nostalgia. I am deeply fascinated with the ‘magic’ of nostalgia because I believe it to be real life time travel. Nostalgia transports one to a romanticised part of their past -an idealized recollection of fond memories that serves as a reminder of the pure joy, bliss, and contentment that was once possible and can be possible again. I wanted to create pieces that expands upon this notion of nostalgia by cheerfully representing my childhood’s colorfulness, vibrancy, wonder, and imagination. As I reminisce my childhood, I am overcome with a sense of stability, warmth, and light-hearted, blissful happiness. It sheds light and sprinkles optimism throughout my ongoing struggles with clinical depression and generalized anxiety. I hold on to these fond memories as a reminder of the pure and innocent joy that is possible when surrounded by those you love the most, engaging in things that make you feel happy to be alive, and taking part in experiences that fill your heart with life, love, and light.
GALLERY
AVAILABLE ARTWORK
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